Markets Redesign
The Markets tab serves as a place for clients to access real-time information on market conditions, enabling them to make more informed financial decisions.
After remaining mostly untouched for 10+ years, it was time to redesign the experience as our clients were reporting a myriad of pain points. Most notably, clients felt the experience was overwhelming, difficult to navigate and didn’t provide the breadth of tools they required and were accustomed to using on competitive products.
As such, we set out to restructure and redesign the experience, walking the fine line of adding more functionality while making it more intuitive and less overwhelming.